Vertical · Streaming & video subscriptions
Buy VOD Traffic — Streaming Subscriber Acquisition
Run streaming-service, premium video app and entertainment platform offers on the sources you choose. Trial, install and subscription goals, every GEO and device, self-serve or managed.
Self-serve or managed · Trial and subscription goals · Source-level targeting
Trusted by advertisers & partners worldwide
What VOD advertising is on an ad network
VOD (video on demand) advertising covers streaming services, premium video apps and entertainment platforms buying trial starts, app installs and paid subscriptions. Payouts are per trial, per install or per first payment, often with a rebill component, so the user's second month matters as much as the first click.
Viewers respond to a title they recognise and a plan they understand, which makes the pre-lander simple: the show, the price, the button. On Reacheffect, popunder carries awareness and trial volume, push and in-page push handle trial reminders and re-engagement, and native reaches viewers on entertainment and sports content, including the streaming and live-score publishers already on the network. Offers pass moderation once against the advertiser policy, and content rights stay the advertiser's responsibility.
Best ad formats for VOD offers
Popunder
Full-page landing behind the current tab, CPM-priced. The launch and trial-volume format for a title page with a plan and a button. Popunder traffic →
Push
CPC notifications for new-release alerts, trial-expiry reminders and win-back offers, with day-parting and frequency caps. Push traffic →
In-page push
Push-style creative rendered on the page, reaching iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements on entertainment, sports and tech publishers for services that need a sentence about the catalogue first. Native traffic →
Banner
CPM display for consistent visibility around a release and for retargeting visitors who started but did not finish sign-up. Banner traffic →
VOD GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where VOD offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- Trial sign-ups — popunder and native to a title page with a plan, optimized to trial starts via postback.
- App installs — in-page push and popunder on mobile, tracked with install and first-play postbacks.
- Release and event peaks — push scheduled to premieres and live sports windows.
- Win-back — push and banner retargeting of lapsed trials and cancelled subscribers.
Who it's for — and its limits
- Fits: Streaming services and video apps paid per trial, install or subscription with postback tracking.
- Fits: Sports and entertainment platforms with release or event peaks to plan around.
- Less suited: Services without a free trial or a clear plan page: cold traffic rarely pays up front.
- Less suited: Campaigns judged on trial cost alone without a first-payment postback.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: trial starts from popunder convert to paid subscriptions at a lower rate than search sign-ups, so post back the first payment and optimize toward it; and content rights per GEO are the advertiser's to hold, so target only the GEOs where the catalogue is available.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Titles and prices shown in a creative must match the landing page.
Related resources
VOD traffic FAQ
Which formats work for streaming trials?
Popunder for trial volume to a title page, native on entertainment and sports publishers for services that need a sentence first, and push or in-page push for trial reminders and win-back.
How do I optimize toward paid subscribers?
Post back the first payment, not only the trial start. The platform then weights sources and bids by subscribers, which is where rebill-based payouts are earned.
Can I target only the GEOs where my catalogue is licensed?
Yes. GEO and city targeting are campaign settings, so you run only where the content is available; language and device targeting narrow it further.
What does VOD traffic cost?
Popunder and banner are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds entertainment-oriented source whitelists and plans around your release calendar; self-serve accounts have the same tools.
Start your VOD campaign
Popunder, push, native and banner traffic for streaming and video subscription offers in every GEO.