Ad format · CPM

In-Stream Video Ads — Pre-Roll on Publisher Video Players

A few seconds of full attention before the show starts. In-stream video plays ahead of publisher video content on desktop and mobile players, with an Ad label, a progress bar and a skip button after five seconds. Bought on CPM in 195 GEOs, 97 million impressions a day, it suits iGaming, betting, sweepstakes and dating offers that need motion to sell.

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1 Visitor presses play on video content2 Your video runs as a pre-roll or mid-roll with a visible ad label and skip button

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How video traffic works on Reacheffect

  1. Create a campaignChoose Video, GEOs, devices and a CPM bid; set the maximum ad length you want to pay for.
  2. Upload the videoAdd an MP4 in landscape and portrait, or a VAST tag from your ad server; the player adds the Ad label and skip control.
  3. Pass moderationVideo content and landing pages are checked against publisher policies, normally within one business day.
  4. Optimize by completionCompare completion and click rates by source ID; shorten the creative where viewers skip early.

Best verticals for video traffic

Video suits offers whose promise needs motion or a short narrative to land. On the Reacheffect network it is bought most for these verticals:

Reacheffect platform data, 30 days to : each vertical’s share of the 97M daily video impressions, all devices.
VerticalDaily impressions
iGamingPre-roll with a 15-second bonus story on entertainment and sports video.33M34%
Sports bettingPre-roll on highlights and live-stream pages before kick-off.25M26%
SweepstakesPrize reveal in motion; skip-after-5 keeps cost on engaged viewers.17M17%
DatingStory-led creatives on entertainment video publishers.12M13%
Other verticalsFinance, e-commerce, gaming, VOD, mVAS and VPN campaigns10M10%
All video verticals97M daily impressions, all devices

In-stream video volume and average bid by GEO

Per-GEO floors for video traffic. The platform shows minimum bids and volume by GEO and platform for this format; the table is loaded from the traffic-volume page and re-read by the daily refresh job.

Who video traffic is for — and its limits

In-stream video fits advertisers with existing video assets or the budget to produce a 15-second story. Two limits to weigh before you buy:

  • Skips after five seconds. Put the offer in the first three seconds; the rest of the spot is seen by engaged viewers only.
  • Inventory is concentrated. Video volume comes from fewer publishers than pop or push; scale is lower and GEO coverage uneven.
Where the numbers come from. Daily volume is the Reacheffect dashboard total for this format, all GEOs and devices, exported ; the traffic-volume table is generated from the same export, so the two always agree. Minimum bids are read from the Reacheffect platform on the date shown. Vertical fit reflects what advertisers buy this format for on the network. Nothing on this page is an estimate of a competitor's inventory.

In-stream video FAQ

What are in-stream video ads?

Video ads played inside a publisher's video player before (pre-roll) or during content, with a skip option. Definition in the glossary.

How is video priced?

CPM, with CPV (cost per view) for completed views. Minimum CPM runs from $0.003 in tier-3 GEOs to $0.20 in Latvia; the Min / Avg / Top table by GEO is on the traffic-volume page.

What video specs do I need?

An MP4 up to 30 seconds in 16:9, plus 9:16 for mobile players; VAST tags are accepted. Exact limits are shown in the campaign form.

Can I skip the skip button?

No. Skippable pre-roll is the standard on the network; non-skippable inventory is not sold.

Which verticals use video on Reacheffect?

iGaming, sports betting, sweepstakes and dating are the ones it is bought for most; see the table above.

Ready to run in-stream video?

Create an account, upload your spot and launch a video campaign today.

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