Ad format · CPM / CPC

Domain Redirect Traffic — Direct-Click Visitors on CPM

Visitors who are already on the move. Redirect traffic comes from typed, mistyped, expired and parked domains that forward the visitor straight to your landing page, with no ad in between and no creative to make. Sold on CPM and CPC in 195 GEOs, 161 million impressions a day, it suits iGaming, betting, finance and e-commerce offers that convert on arrival.

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1 Visitor types or clicks a parked or misspelled domain2 The domain redirects straight to your landing page; no creative, no ad slot

Trusted by advertisers & partners worldwide

  • Top iGaming Ad Network
  • Featured traffic source
  • Featured ad network

How redirect traffic works on Reacheffect

  1. Create a campaignChoose Redirects, GEOs, devices and a bid; optionally target domain themes with keywords.
  2. Add your URL and trackingPaste the landing page URL with the click-ID macro so each visit is attributed to its source domain.
  3. Pass moderationLanding pages are checked against platform policy, normally within one business day.
  4. Optimize by sourceSource IDs map to domain groups; whitelist the groups that convert and block the rest.

Best verticals for redirect traffic

Redirect traffic suits offers that can convert a visitor who arrived without seeing an ad. On the Reacheffect network it is bought most for these verticals:

Reacheffect platform data, 30 days to : each vertical’s share of the 161M daily redirect impressions, all devices.
VerticalDaily impressions
iGamingDirect-click visitors from typed and expired domains land straight on the bonus page.55M34%
Sports bettingSports-related typo and parked domains route to the sportsbook.41M26%
FinanceFinance-adjacent domains carry visitors already searching for a product.28M17%
E-commerceBrand-typo traffic redirected to shops and marketplaces.21M13%
Other verticalsDating, gaming, sweepstakes, VPN & utilities, mVAS and VOD campaigns16M10%
All redirect verticals161M daily impressions, all devices

Domain redirects volume and average bid by GEO

Per-GEO floors for redirect traffic. The platform shows minimum bids and volume by GEO and platform for this format; the table is loaded from the traffic-volume page and re-read by the daily refresh job.

Who redirect traffic is for — and its limits

Redirects fit performance advertisers who want high-intent visits without creatives. Two limits to weigh before you buy:

  • Volume is finite and uneven. Inventory depends on the domain pool per GEO; expect less scale than popunder and more variance day to day.
  • Landing page must stand alone. The visitor did not see a message before arriving; the page has to explain the offer in the first screen.
Where the numbers come from. Daily volume is the Reacheffect dashboard total for this format, all GEOs and devices, exported ; the traffic-volume table is generated from the same export, so the two always agree. Minimum bids are read from the Reacheffect platform on the date shown. Vertical fit reflects what advertisers buy this format for on the network. Nothing on this page is an estimate of a competitor's inventory.

Domain redirects FAQ

What is redirect traffic?

Visitors sent to your landing page directly from a domain they typed or followed, with no ad shown in between. Also called direct-click or zero-click traffic. Definition in the glossary.

Where do the visitors come from?

Typo domains, expired domains with residual traffic and parked domains, grouped by theme where possible.

How is it priced?

CPM. Minimum bids run from $1.00 in tier-3 GEOs to $36.00 in United States; the Min / Avg / Top table by GEO and device is on the traffic-volume page.

Do I need creatives?

No. Only a destination URL with tracking parameters.

Is it different from mobile pop?

Yes; mobile redirect traffic loads your page in the same tab, whereas a popunder opens a new one. See the blog explainer.

Ready to buy redirect traffic?

Create an account, add your URL and launch a redirect campaign today.

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