Ad format · CPM
Banner Ads Network — Display Traffic in Standard Sizes
The format every marketer already knows, at network scale. Banner ads run in standard IAB sizes on desktop and mobile, 32 million impressions a day across 195 GEOs, bought on CPM, SmartCPM or SmartCPA. Upload the creatives you already have, pick your GEOs and devices, and the campaign is usually live within a business day.
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Trusted by advertisers & partners worldwide
- Top iGaming Ad Network
- Featured traffic source
- Featured ad network
How banner traffic works on Reacheffect
- Create a campaignChoose Banner, GEOs, devices, the sizes you have creatives for and a CPM bid at or above the GEO minimum.
- Upload creativesAdd one file per size, or a third-party tag; the platform serves the size that fits each placement.
- Pass moderationCreatives and landing pages are checked for policy and file limits, normally within one business day.
- Optimize by size and sourceCompare cost per conversion by size and source ID; drop the sizes and sources that do not pay.
Best verticals for banner traffic
Banners suit brand-led offers with ready-made display creatives and clear messaging. On the Reacheffect network it is bought most for these verticals:
| Vertical | Daily impressions |
|---|---|
| iGamingBrand-heavy creatives with odds or bonus messaging; standard IAB sizes on sports portals. | 11M34% |
| Sports bettingLive-odds leaderboards on match centres and sports news. | 8.3M26% |
| FinanceCompliance-approved creatives with disclaimers fit fixed-size units. | 5.5M17% |
| GamingGame art in 300×250 and 320×50 on game portals and wikis. | 4.1M13% |
| Other verticalsDating, e-commerce, sweepstakes, VOD, mVAS and VPN campaigns | 3.2M10% |
| All banner verticals | 32M daily impressions, all devices |
Banner ads volume and average bid by GEO
Daily impressions across all devices and the average bid per country, for the ten largest GEOs. Per-device figures and the full list of 195 GEOs are on the traffic-volume page.
| Country | Daily impressions | Avg. CPM |
|---|---|---|
 IndiaIN | 5.8M | $0.29 |
 ChinaCN | 5.7M | $0.45 |
 United StatesUS | 1.4M | $0.27 |
 IndonesiaID | 1.1M | $0.21 |
 PakistanPK | 1.0M | $0.10 |
 NigeriaNG | 0.9M | $0.12 |
 BrazilBR | 0.9M | $0.10 |
 BangladeshBD | 0.7M | $0.12 |
 RussiaRU | 0.6M | $0.10 |
 EthiopiaET | 0.5M | $0.10 |
Who banner traffic is for — and its limits
Banner traffic fits iGaming, betting, finance and gaming advertisers who already run display creatives elsewhere. Two limits to weigh before you buy:
- Banner blindness. Click rates are the lowest of the formats here; results depend on creative and placement more than on bid.
- Fixed sizes. Placements only serve the sizes you upload; a 300×250 and a 320×50 cover most inventory, but missing sizes mean missing volume.
Banner ads FAQ
What are banner ads?
Fixed-size image or HTML ads placed in reserved slots on a page. Definition in the glossary.
Which banner sizes work best?
300×250 and 320×50 have the most inventory on Reacheffect; 728×90 adds desktop reach and 160×600 fills sidebar slots.
How much does banner traffic cost?
Bought on CPM, from $0.10 in the cheapest GEOs to $0.31 in New Zealand at the minimum; the full Min / Avg / Top table by GEO and device is on the traffic-volume page. SmartCPM lowers the effective price where competition is thin.
Can I use third-party tags?
Yes, standard JavaScript or iframe tags from your ad server are accepted after moderation.
Do banners work for iGaming?
Yes, in every GEO, typically with odds or bonus messaging on sports publishers.
Ready to run banner ads?
Create an account, upload your sizes and launch a display campaign today.