Vertical · Crypto, trading & loans
Buy Finance Traffic — Ads for Fintech, Trading & Loans
Run crypto exchange, forex and trading, investment-app and lending offers on the sources you choose. Sign-up and first-deposit goals, every GEO and device, self-serve or managed.
Self-serve or managed · Sign-up and FTD goals · Source-level targeting
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What finance advertising is on an ad network
Finance advertising covers crypto exchanges and wallets, forex and CFD trading platforms, investment and stock-trading apps, and lending or credit offers. Payouts are per registration, per verified (KYC) account or per first deposit, and they are among the highest in affiliate marketing because the customer value is high.
The user's question is trust, so the funnel is longer than in most verticals: a pre-lander that explains the product, a registration, a verification step and then a deposit. On Reacheffect that means native and push for the warm part of the funnel, popunder for scale on offers with a strong pre-lander, and source-level whitelists built around finance, news and crypto publishers. Offers pass moderation once against the advertiser policy, which requires the product terms to be on the landing page.
Best ad formats for finance offers
Popunder
Full-page landing behind the current tab, CPM-priced. Works for lending and crypto offers with a pre-lander that explains the product before the form. Popunder traffic →
Push
CPC notifications for market alerts, bonus and deposit reminders and re-engagement of registered users who have not funded. Push traffic →
In-page push
Push-style creative rendered on the page, reaching iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements on finance and news publishers, the format for trading and investment offers where the user needs to read first. Native traffic →
Banner
CPM display on finance and crypto publishers for brand-led platforms and for retargeting registrants who have not deposited. Banner traffic →
Finance GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where finance offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- Exchange and broker sign-ups — native and push to a pre-lander and registration, optimized to verified accounts via postback.
- First-deposit campaigns — push and banner re-engagement of registered users, optimized to deposits.
- Lending offers — popunder and push to a short application form, optimized to approved applications.
- Investment-app installs — in-page push and native on mobile, tracked with install and KYC postbacks.
Who it's for — and its limits
- Fits: Affiliates and platforms paid per verified account or first deposit who can post those events back.
- Fits: Lending offers with a short application form and a clear pre-lander.
- Less suited: Offers that promise returns or hide product terms: they do not pass moderation.
- Less suited: Cold popunder traffic straight to a registration form without a pre-lander.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: finance funnels are long, so cold popunder traffic without a pre-lander produces registrations that rarely verify; and payout events (KYC, deposit) arrive days after the click, so give the optimizer that window before judging a source.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Finance creatives must not promise returns, and product terms must be visible on the landing page.
Related resources
- Native ad network
- Push traffic
- Scaling fintech FTDs in Malaysia
- Scaling fintech FTDs in Thailand
- Postback setup
Finance traffic FAQ
Which finance offers can I run?
Crypto exchanges and wallets, forex and CFD platforms, investment and trading apps, and lending or credit offers, in every GEO the network serves. Creatives and landing pages pass moderation once against the advertiser policy, which rules out promised returns.
Which format converts for trading offers?
Native and push, because the user reads before registering. Popunder works for lending and crypto offers with a pre-lander that explains the product; banner is for retargeting registrants who have not deposited.
How long before I can judge a source?
Verification and first deposit usually happen days after the click. Post those events back and give a source at least that window before cutting it on registration cost alone.
What does finance traffic cost?
Popunder and banner are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds finance-oriented source whitelists and sets bids per GEO and device; self-serve accounts have the same tools.
Start your finance campaign
Native, push, popunder and banner traffic for fintech, trading and lending offers in every GEO.