Vertical · Mainstream & casual dating
Buy Dating Traffic — Dating Ad Network That Converts
Put mainstream, casual and app-install dating offers in front of users on the sources you choose. SOI, DOI and PPS flows, every GEO and device, priced per impression or per click.
Self-serve or managed · SOI / DOI / PPS flows · Source-level targeting
Trusted by advertisers & partners worldwide
What dating advertising is on an ad network
Dating advertising covers mainstream dating sites, dating apps and casual-dating offers paid per lead or per sale: single opt-in (SOI) registrations, double opt-in (DOI) confirmed emails, pay-per-sale (PPS) subscriptions and app installs. Payouts rise with funnel depth, and so does the traffic quality the offer needs.
Dating has been bought on popunder and push networks for as long as the formats have existed, because the funnel is short and the creative is simple: a profile-style pre-lander and a registration form. On Reacheffect you match the flow to the format, SOI on popunder for volume, DOI and PPS on push and native for warmer users, and pick the sources whose audience fits the offer. Casual and 18+ dating creatives are moderated against the advertiser policy and run only on publishers that accept them.
Best ad formats for dating offers
Popunder
Full-page landing behind the current tab, CPM-priced. The volume format for SOI offers with a short pre-lander, especially on mobile in tier-2 and tier-3 GEOs. Popunder traffic →
Push
CPC notifications with a profile-style image and a short message. The re-engagement and DOI format; frequency caps keep subscriber lists healthy. Push traffic →
In-page push
Push-style creative rendered on the page, reaching iOS users and browsers without a subscription. Same creatives as push, wider reach. In-page push traffic →
Native
Content-style placements for PPS and app offers where a longer pre-lander builds enough trust to pay for a subscription. Native traffic →
Banner
CPM display for consistent visibility and for retargeting registrants who have not confirmed or subscribed. Banner traffic →
Interstitial
Full-screen mobile placement between page views, useful for app-install creatives with a single call to action. Interstitial traffic →
Telegram Mini Apps
Placements inside Telegram mini-apps for mobile-first GEOs where Telegram is a main channel. Telegram Mini Apps traffic →
Dating GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where dating offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- SOI lead campaigns — popunder to a short pre-lander and registration form, optimized to lead cost per source.
- DOI and PPS funnels — push and native to warmer users, optimized to confirmed registrations or first payments via postback.
- Dating app installs — interstitial and in-page push creatives on mobile, tracked with install postbacks.
- Re-engagement — push and banner retargeting of registrants who did not confirm or pay.
Who it's for — and its limits
- Fits: Affiliates on SOI, DOI or PPS payouts who can post conversions back.
- Fits: Dating apps buying installs on mobile in tier-2 and tier-3 GEOs.
- Less suited: Offers that need explicit creatives: the advertiser policy does not allow them.
- Less suited: PPS offers run on cold popunder traffic without a pre-lander; use push or native.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: SOI leads from cold popunder traffic convert to paying members at a lower rate than search or push leads, so watch the advertiser's quality feedback, not only lead cost; and casual or 18+ creatives run on a narrower publisher list than mainstream ones.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Dating offers, including 18+ dating, are accepted on the publishers that allow them; creatives stay within the policy's non-explicit limits.
Related resources
- Adult traffic for 18+ offers
- Popunder traffic
- Which ad formats work for dating offers
- Converting dating offers with push notifications
- Promoting dating CPA offers: a beginner's guide
Dating traffic FAQ
Which flow should I run on which format?
SOI on popunder for volume; DOI and PPS on push, in-page push and native, where the user has opted in or is reading content and is warmer. App installs on interstitial and in-page push on mobile.
Are casual and 18+ dating offers accepted?
Yes, on the publishers that allow them. Creatives and pre-landers pass moderation against the Reacheffect advertiser policy, which keeps them non-explicit; 18+ campaigns run on a narrower source list than mainstream ones.
What does dating traffic cost?
Popunder, banner, interstitial and Telegram Mini Apps are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device is shown in the platform when you create a campaign.
How do I keep lead quality up?
Pick sources rather than run-of-network, use DOI or PPS postbacks so the platform optimizes toward confirmed users, cap frequency on push, and cut sources whose leads the advertiser flags.
Can I target by device and OS?
Yes: GEO, city, device, OS, browser, language, carrier, connection type and source ID, plus frequency caps and day-parting.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds source whitelists and sets bids per GEO and device; self-serve accounts have the same tools in the dashboard.
Start your dating campaign
Popunder, push, in-page push and native traffic for dating offers in every GEO.