Ad format · CPM · New

Telegram Mini Apps Advertising — Placements Inside Telegram Games and Tools

Inside the chats, games and wallets your audience opens every day. Telegram Mini Apps are web apps that run inside Telegram; Reacheffect places sponsored units in them, on mobile and Telegram Web, bought on CPM or CPC in 195 GEOs. The audience is mobile, crypto-literate and used to reward loops, which is why iGaming, finance, VOD and sweepstakes advertisers buy it.

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1 User opens a Mini App inside Telegram2 Your placement appears inside the app, in-app on mobile and in Telegram Web

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How Telegram Mini App traffic works on Reacheffect

  1. Create a campaignChoose Telegram Mini Apps, GEOs, languages and a CPM or CPC bid; pick app categories such as games, tools or media.
  2. Upload creativesAdd a compact banner or a native card; the unit renders inside the Mini App and opens your link in Telegram's in-app browser.
  3. Pass moderationCreatives and landing pages are checked against platform and Telegram policies, normally within one business day.
  4. Optimize by appSource IDs map to Mini Apps; keep the apps whose users convert and block the rest.

Best verticals for Telegram Mini App traffic

Mini App placements suit offers that can convert inside Telegram's in-app browser on a phone. On the Reacheffect network it is bought most for these verticals:

Reacheffect platform data, 30 days to : each vertical’s share of the 16M daily Telegram Mini Apps impressions, all devices.
VerticalDaily impressions
iGamingIn-app placements inside tap-to-earn and casual games reach a crypto-native, mobile audience.5.5M34%
FinanceExchange and wallet offers next to a Mini App audience already transacting in Telegram.4.1M26%
VODStreaming subscriptions promoted inside entertainment Mini Apps.2.8M17%
SweepstakesPrize mechanics mirror the reward loops of Mini App games.2.1M13%
Other verticalsSports betting, dating, e-commerce, gaming, mVAS and VPN campaigns1.6M10%
All Telegram Mini Apps verticals16M daily impressions, all devices

Telegram Mini Apps volume and average bid by GEO

Per-GEO floors for Telegram Mini App traffic. The platform shows minimum bids and volume by GEO and platform for this format; the table is loaded from the traffic-volume page and re-read by the daily refresh job.

Who Telegram Mini App traffic is for — and its limits

Telegram Mini Apps fit advertisers targeting a mobile, crypto-friendly audience with fast funnels. Two limits to weigh before you buy:

  • New inventory, changing fast. App audiences rise and fall with Telegram's own trends; expect to re-optimize sources weekly.
  • In-app browser. The landing page opens inside Telegram; test that your page, payments and tracking work there before scaling.
Where the numbers come from. Daily volume is the Reacheffect dashboard total for this format, all GEOs and devices, exported ; the traffic-volume table is generated from the same export, so the two always agree. Minimum bids are read from the Reacheffect platform on the date shown. Vertical fit reflects what advertisers buy this format for on the network. Nothing on this page is an estimate of a competitor's inventory.

Telegram Mini Apps FAQ

What are Telegram Mini Apps?

Web applications that run inside the Telegram messenger, such as tap-to-earn games, tools and media apps. Definition in the glossary.

How do ads appear in Mini Apps?

As a compact banner or a native card inside the app screen, labelled as sponsored; a tap opens your page in Telegram's in-app browser.

How is it priced?

CPM and CPC; the platform shows minimum bids per GEO.

Which GEOs have volume?

Mini App audiences are strongest where Telegram is a primary messenger; the GEO list is shown in the platform.

Can I target by app type?

Yes, by Mini App category and by individual source ID once the campaign has data.

Ready to advertise in Telegram Mini Apps?

Create an account, add your creative and launch inside Telegram today.

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