Ad format · CPM

Buy Popunder Traffic — Popunder Ad Network

Your landing page is the ad. No banners to design, no copy to test: Reacheffect opens your page behind the sites your audience is already reading, across 195 GEOs and 257 million popunder impressions a day. Pick your GEOs and devices, set a CPM bid, and the first visitors arrive within a business day.

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Minimum deposit $30 via PayPal, $50 by card or crypto · 24/7 support

1 Visitor clicks anywhere on the publisher page2 Your landing page opens in a new tab behind it, on desktop and mobile

Trusted by advertisers & partners worldwide

  • Top iGaming Ad Network
  • Featured traffic source
  • Featured ad network

How popunder traffic works on Reacheffect

  1. Create a campaignChoose Popunder, the GEOs and devices you want, and a CPM bid at or above the minimum shown for each GEO.
  2. Add your URL and trackingPaste the landing page URL with the click-ID macro; add a postback so conversions are attributed to source IDs.
  3. Pass moderationLanding pages are checked against publisher policies, normally within one business day. Adult offers run on the separate adult network.
  4. Optimize by sourceSort source IDs by cost and conversions; block the bottom, whitelist the top, raise bids where it pays.

Best verticals for popunder traffic

Popunders suit offers whose landing page converts on its own visit. On the Reacheffect network it is bought most for these verticals:

Reacheffect platform data, 30 days to : click rate for popunder campaigns in each vertical, and each vertical’s share of the 257M daily popunder impressions, all devices.
VerticalClick rateDaily impressions
VPN & utilitiesOne-click installs convert on the landing page itself; streaming and torrent audiences respond to utility offers.12.07%88M34%
Mobile subscriptions (mVAS)Carrier-billed subscriptions and short mobile flows convert with minimal friction; mobile entertainment, content and utility publishers supply the traffic.6.8%66M26%
iGamingBonus and free-spin landing pages work as the ad; entertainment and sports publishers supply the traffic.3.75%44M17%
DatingBroad audiences, simple registration funnels, high tolerance for volume testing.2.25%33M13%
Other verticalsE-commerce, gaming, sports betting, finance, sweepstakes and VOD campaigns—26M10%
All popunder verticals257M daily impressions, all devices

Popunder volume and average bid by GEO

Daily impressions across all devices and the average bid per country, for the ten largest GEOs. Per-device figures and the full list of 195 GEOs are on the traffic-volume page.

Platform data as of . Average bid is weighted by impressions across devices; floors and top bids are on the traffic-volume page.
CountryDaily impressionsAvg. CPM
ChinaCN131.5M$0.80
IndiaIN89.3M$1.10
United StatesUS31.9M$2.41
IndonesiaID21.0M$0.69
BrazilBR18.3M$0.84
PakistanPK13.8M$0.47
RussiaRU13.6M$2.16
MexicoMX11.2M$0.91
JapanJP10.1M$2.47
BangladeshBD9.2M$0.65

Who popunder traffic is for — and its limits

Popunder traffic fits affiliates and advertisers testing offers, scaling volume, or opening new GEOs at a low cost per visit. Two limits to weigh before you buy:

  • Lower intent per visit than search or push. The visitor did not click your ad; expect lower conversion rates and plan for a source-level optimization phase of 24–48 hours before judging results.
  • Not every offer is allowed. Landing pages with auto-downloads or misleading system alerts are rejected at moderation; see the advertiser policy.
Where the numbers come from. Daily volume is the Reacheffect dashboard total for this format, all GEOs and devices, exported ; the traffic-volume table is generated from the same export, so the two always agree. Minimum bids are read from the Reacheffect platform on the date shown. Vertical fit reflects what advertisers buy this format for on the network. Nothing on this page is an estimate of a competitor's inventory.

Popunder FAQ

What are popunder ads?

Popunder ads open behind the active browser window and are seen when the visitor closes or minimizes the current tab. They interrupt less than popups and are bought on CPM in large volumes. Full definition in the glossary.

How can I buy popunder traffic?

Register as an advertiser, fund the account, create a Popunder campaign with GEO and device targeting and a CPM bid. Self-serve campaigns go live after moderation; managed accounts get a campaign manager.

Can I buy cheap popunder traffic?

Yes. Popunder floors in tier-3 GEOs start from $0.14. Cheap traffic needs frequency caps and source optimization to perform; the platform provides both.

Are popunders different from popup ads?

Popups open on top of the page and are blocked by most browsers; popunders open behind the page after a user click and are the pop format sold today.

Do I need creatives?

No. Popunder campaigns need only a destination URL. Video and native campaigns require creatives.

What is the highest paying popunder network?

It depends on your GEOs, vertical and optimization. Compare networks on the facts that matter — minimum deposit, CPM floors, moderation — on our traffic volume page and in the network's own documentation.

Ready to buy popunder traffic?

Create an account, fund it and launch your first popunder campaign today.

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