Vertical · Sweeps & lead-gen
Buy Sweepstakes Traffic — Ad Network for Sweeps Offers
Run sweepstakes and giveaway offers on the sources you choose: popunder for entries at scale, push for limited-time reminders. SOI, DOI and credit-card-submit flows, every GEO and device.
Self-serve or managed · SOI / DOI / CC-submit flows · Source-level targeting
Trusted by advertisers & partners worldwide
What sweepstakes advertising is on an ad network
Sweepstakes offers invite the user to enter a prize draw, a gift-card or device giveaway or a short survey in exchange for an email (SOI), a confirmed email (DOI), a card detail for a trial (credit-card submit) or a phone number (pin submit). The advertiser pays per entry or per submit; the payout grows with the amount of data the user leaves.
It is a volume vertical. Entries are cheap, the creative is a prize image and a short form, and the campaign lives or dies on cost per entry per source. That is why sweeps has always run on popunder and push: the formats deliver impressions in bulk and the platform lets you cut sources that do not convert. Reacheffect takes sweepstakes offers in every GEO it serves; creatives pass moderation once against the advertiser policy, which asks for prize terms the user can find.
Best ad formats for sweepstakes offers
Popunder
Full-page landing behind the current tab, CPM-priced. The entry-volume format: a prize pre-lander and a short form, tested wide and narrowed by source. Popunder traffic →
Push
CPC notifications for limited-time prizes and reminders, with day-parting and frequency caps. The format for quick entries and re-engagement. Push traffic →
In-page push
Push-style creative rendered on the page, so it reaches iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements for survey-to-win and credit-card-submit funnels, where the user reads before entering. Native traffic →
Banner
CPM display for consistent visibility across a campaign and for retargeting users who started but did not finish the form. Banner traffic →
Interstitial
Full-screen mobile placement between page views, one prize image, one button. Interstitial traffic →
Sweepstakes GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where sweepstakes offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- SOI and DOI entries — popunder to a prize pre-lander, optimized to entry cost per source.
- Credit-card-submit trials — push and native to warmer users, optimized to submits via postback.
- Limited-time draws — push scheduled to the draw window, with frequency caps.
- Re-engagement — banner and push retargeting of users who opened the form but did not finish.
Who it's for — and its limits
- Fits: Affiliates paid per entry or per submit who can post conversions back.
- Fits: Lead-gen buyers who want to scale entries by source and GEO.
- Less suited: Prize offers without findable terms: they do not pass moderation.
- Less suited: Credit-card-submit funnels on cold popunder without a pre-lander; use push or native.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: entry cost is low but entry quality varies by source, so advertisers score leads and you should cut sources they flag; and credit-card-submit offers convert poorly on cold popunder traffic without a pre-lander.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Sweepstakes creatives must show the prize terms the user can find on the landing page.
Related resources
- Dating traffic
- Push traffic
- How to run sweepstakes campaigns
- What sweepstakes advertising is
- Choosing sweepstakes offers
Sweepstakes traffic FAQ
Which sweepstakes flows work on popunder?
SOI and DOI entries: a prize pre-lander and a short form. Credit-card-submit and pin-submit flows convert better on push and native, where the user is warmer, or on popunder with a longer pre-lander.
How do I keep entry quality up?
Pick sources instead of run-of-network, post back the advertiser's approved entries so the platform optimizes toward them, cap frequency on push and cut sources the advertiser flags.
What does sweepstakes traffic cost?
Popunder, banner and interstitial are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Can I run sweepstakes worldwide?
Yes. Sweepstakes offers are accepted in every GEO the network serves, on every device; creatives pass moderation once against the advertiser policy.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds source whitelists and sets bids per GEO and device; self-serve accounts have the same tools in the dashboard.
Start your sweepstakes campaign
Popunder, push, in-page push and native traffic for sweeps offers in every GEO.