Ad format · CPC
Native Ads Network — Sponsored Cards in Content Widgets
Your offer, dressed like the content around it. Native ads sit as sponsored cards inside publishers' recommendation widgets, matched to the page style and labelled as ads, so readers meet them while they are still reading. 99 million impressions a day in 195 GEOs, bought on CPC.
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How native traffic works on Reacheffect
- Create a campaignChoose Native, GEOs, devices and a CPC bid; you pay only when a reader clicks the card.
- Upload cardsAdd image, title and brand name for several variants; the widget renders them in the publisher's style with an Ad label.
- Pass moderationImages and claims are checked against publisher policies and platform rules, normally within one business day.
- Optimize by widgetNative placements differ widely; compare click and conversion rates per source ID and shift budget to the widgets that convert.
Best verticals for native traffic
Native suits offers that benefit from an editorial context and a considered click. On the Reacheffect network it is bought most for these verticals:
| Vertical | Daily impressions |
|---|---|
| iGamingEditorial-style cards on sports and entertainment sites pre-qualify the visitor before the bonus page. | 34M34% |
| FinanceTrading and loan offers need the trust of a content placement; longer consideration funnels. | 25M26% |
| GamingGame cards sit naturally in recommendation widgets on game portals and esports sites. | 17M17% |
| VODSeries and film cards match the recommendation context on entertainment publishers. | 13M13% |
| Other verticalsSports betting, dating, e-commerce, sweepstakes, mVAS and VPN campaigns | 10M10% |
| All native verticals | 99M daily impressions, all devices |
Native ads volume and average bid by GEO
Daily impressions across all devices and the average bid per country, for the ten largest GEOs. Per-device figures and the full list of 195 GEOs are on the traffic-volume page.
| Country | Daily impressions | Avg. CPC |
|---|---|---|
 ChinaCN | 6.6M | $0.013 |
 IndiaIN | 4.5M | $0.008 |
 United StatesUS | 1.6M | $0.025 |
 IndonesiaID | 1.0M | $0.010 |
 BrazilBR | 0.9M | $0.015 |
 PakistanPK | 0.7M | $0.006 |
 RussiaRU | 0.7M | $0.014 |
 MexicoMX | 0.6M | $0.011 |
 JapanJP | 0.5M | $0.020 |
 BangladeshBD | 0.5M | $0.008 |
Who native traffic is for — and its limits
Native fits advertisers in finance, iGaming, gaming and streaming who can produce good card creatives and run longer funnels. Two limits to weigh before you buy:
- Lower click rate than pop or push. The card competes with editorial recommendations; expect display-level click rates with better post-click quality.
- Creative quality decides results. Stock imagery and generic titles underperform; plan several card variants and refresh them.
Native ads FAQ
What are native ads?
Ads that match the form and style of the content around them, usually as sponsored cards in recommendation widgets, marked as ads. Definition in the glossary.
How much do native ads cost?
Reacheffect native is bought on CPC: you pay per click on the card, not per impression. Minimum bids start at $0.003 in tier-3 GEOs and reach $0.007 in Canada on iOS; average bids by GEO are on the traffic-volume page.
What creative sizes do I need?
A square or 1.91:1 image, a title and a brand name; the widget adapts them to each publisher layout.
Is native better than banners?
Native usually has a lower click rate but a higher conversion rate, because the visitor reads the card before clicking. Test both if your offer allows.
Which verticals convert on native?
iGaming, finance, gaming and VOD are the verticals it is bought for most on Reacheffect; see the table above.
Ready to run native ads?
Create an account, upload your cards and launch a native campaign today.