Vertical · Carrier billing & pin-submit
Buy mVAS Traffic — Carrier Billing & Pin-Submit Ad Network
Run carrier-billed content subscriptions on the mobile sources you choose, with carrier, OS and connection targeting. One-click, two-click and pin-submit flows, every GEO, priced per impression or per click.
Self-serve or managed · Carrier and connection targeting · Opt-in and rebill goals
Trusted by advertisers & partners worldwide
What mVAS advertising is on an ad network
mVAS (mobile value-added services) offers sell content subscriptions billed to the user's phone bill: daily quizzes, horoscopes, video clubs, games, AI chat and companion apps, security tools. The user opts in with one or two taps on a mobile connection, or enters a PIN sent by SMS on Wi-Fi, and the advertiser pays per confirmed opt-in, often with a rebill bonus.
The vertical depends on targeting more than any other. The flow only works on the carriers the offer is billed through, so campaigns are built per GEO, carrier and connection type, and often per OS. Reacheffect exposes carrier, connection, OS and source targeting in the campaign, runs popunder, push, in-page push and Telegram Mini Apps on mobile-first publishers, and moderates creatives once against the advertiser policy, which asks for the price and the unsubscribe path to be visible.
Best ad formats for mVAS offers
Popunder
Full-page landing behind the current tab, CPM-priced. The opt-in volume format for one-click and two-click flows on mobile data connections, narrowed by carrier and source. Popunder traffic →
Push
CPC notifications for content teasers and re-engagement, with frequency caps; a mobile-heavy subscriber base fits the vertical. Push traffic →
In-page push
Push-style creative rendered on the page, so it reaches iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements for quiz and horoscope funnels where the user reads a question before opting in. Native traffic →
Banner
CPM display on mobile publishers for consistent visibility and retargeting of users who did not confirm. Banner traffic →
Interstitial
Full-screen mobile placement between page views, one teaser, one button. Interstitial traffic →
Telegram Mini Apps
Placements inside Telegram mini-apps for mobile-first GEOs where one-tap billing converts. Telegram Mini Apps traffic →
mVAS GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where mVAS offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- One-click and two-click opt-ins — popunder on mobile data connections, targeted by carrier, optimized to confirmed opt-ins via postback.
- Pin-submit on Wi-Fi — push and native to a PIN page, optimized to confirmed PINs.
- Rebill quality — source-level optimization toward rebill postbacks rather than first opt-ins.
- Content re-engagement — push and in-page push to subscribers with new quizzes, episodes or predictions.
Who it's for — and its limits
- Fits: Affiliates and content providers paid per confirmed opt-in or rebill with postback tracking.
- Fits: Offers billed through carriers the campaign can target directly.
- Less suited: Desktop or Wi-Fi-only traffic for one-click flows: the flow needs a mobile data connection.
- Less suited: Landing pages without a visible price and unsubscribe path: they do not pass moderation.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: opt-in cost is low but rebill rates vary strongly by source and carrier, so post back rebills and optimize toward them; and Wi-Fi traffic does not convert on one-click flows, so match the connection targeting to the flow.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. mVAS landing pages must show the price, billing frequency and unsubscribe path.
Related resources
- VPN and utilities traffic
- Telegram Mini Apps ads
- What mVAS is: mobile content offers explained
- mVAS CPA offers
- Traffic volume by GEO and device
mVAS traffic FAQ
Can I target by carrier and connection type?
Yes. Carrier, connection type (mobile data or Wi-Fi), OS, device, GEO, city, browser, language and source ID are campaign settings, so a one-click flow can run only on the carriers it bills through.
Which flow fits which format?
One-click and two-click flows on popunder over mobile data; pin-submit on push and native where the user is warmer and often on Wi-Fi; Telegram Mini Apps for one-tap billing in mobile-first GEOs.
How do I improve rebill rates?
Post back rebills as a second conversion event and optimize sources toward them; cut sources with high opt-in and low rebill; keep the price and unsubscribe path visible, which also keeps carrier complaints down.
What does mVAS traffic cost?
Popunder, banner, interstitial and Telegram Mini Apps are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Which GEOs have the most mVAS volume?
Mobile-first GEOs where carrier billing is common: South and South-East Asia, the Middle East, Africa and Latin America. The per-GEO and per-device figures are on the traffic-volume page.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds carrier-specific source whitelists and sets bids per GEO and device; self-serve accounts have the same tools.
Start your mVAS campaign
Popunder, push, in-page push and Telegram Mini Apps traffic for carrier-billed offers in every GEO.