Vertical · Casino & betting
Buy iGaming Traffic: Casino & Betting Ad Network
Put your casino & betting offers on the publishers you choose, including high-traffic sports streaming and prediction sites where bettors already spend their time. No blind run-of-network. Just the sources that fit your offer, in every GEO, no restricted list.
Self-serve or managed · Publisher-level targeting · FTD optimization
Trusted by advertisers & partners worldwide
What iGaming advertising is on an ad network
iGaming advertising covers online casino, live casino, poker, bingo and sports betting offers, usually paid by the operator or its affiliate program on a CPA per first-time depositor (FTD), on revenue share, or a hybrid. On a self-serve network the affiliate or operator buys impressions or clicks, sends users to a registration or bonus page, and optimizes by GEO, device and source until the cost per FTD is inside the payout.
The vertical differs from most others in two ways. Google, Meta and TikTok either refuse gambling or bounce the creative until the account is banned; Reacheffect takes casino and betting offers in every GEO, on every device, and moderates the creative and landing page once against its own advertiser policy. No cloaking needed, no burner accounts, no white page for the moderator. And the conversion is deep: a deposit, not a click, so campaigns need postback tracking from the first day. Reacheffect has run casino and betting campaigns since 2014 and moderates them around the clock.
Casino & betting campaigns on Reacheffect popunder traffic, 30-day average to . A large share of this volume comes from iGaming-native publishers: live-score, prediction and sports streaming sites where bettors check odds and results during the match. You pick these sources one by one in the campaign, or ask your manager for the current iGaming whitelist.
Sources you can picklivescore.comflashscore.combesoccer.comsofascore.com
Source: Reacheffect platform data,
Best ad formats for casino and betting offers
Popunder
Full-page landing behind the current tab, CPM-priced, no creative. The volume format for bonus and free-spin pages; strongest in DE, GB, FR and RU desktop. Popunder traffic →
Push and in-page push
CPC-priced notifications for re-engagement and odds or bonus alerts before big fixtures. Push volume is largest on Android in tier-2/3 and on iOS through in-page push. Push traffic →
Banner and native
CPM display and CPC native placements for brand-led operators and for retargeting registrants who did not deposit. Native carries lower CTR and higher conversion rates than banners on this network.
Telegram Mini Apps
Placements inside Telegram mini-apps, useful for GEOs where Telegram is a main channel for betting communities. Telegram Mini Apps →
iGaming GEOs and pricing
| Country | Popunder daily impressions | Avg. CPM | Notes |
|---|---|---|---|
 GermanyDE | 7.6M | $2.37 | Sports betting and slots; desktop-heavy, Bundesliga peaks |
 United KingdomGB | 6.4M | $1.78 | Sports betting and casino; bonus-led creatives |
 FranceFR | 6.0M | $1.45 | Sports betting and poker; Ligue 1 and Champions League nights |
 IndiaIN | 89.3M | $1.10 | Cricket betting and real-money gaming; Android first |
 MexicoMX | 11.2M | $0.91 | Sports betting and casino; Liga MX and NFL seasons |
Use cases
- Affiliate FTD campaigns — popunder to a bonus comparison or direct registration page, optimized to postback FTDs.
- Operator acquisition — managed campaigns with GEO-specific creatives and landing pages per market.
- Event peaks — push and in-page push around major fixtures and tournaments, with schedules and frequency caps.
- Re-engagement — retargeting registrants who have not deposited via banner and native.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; and the moderation team works 24/7. Two limits worth knowing: popunder visitors have lower intent than search visitors, so FTD rates are lower and volumes higher than on search; and offers with long registration forms convert better on push and native than on cold popunder traffic.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Casino and betting offers are accepted in every GEO the network serves.
Related resources
- Sports betting traffic
- What is iGaming?
- iGaming CRM marketing: how operators keep players
- Postback setup for FTD tracking
iGaming traffic FAQ
Can I advertise iGaming offers worldwide?
Yes. Every GEO, every device, no restricted-category list: casino, live casino, crypto casino, sports betting, poker, bingo. Your creative and landing page pass moderation once against the Reacheffect advertiser policy, not against Google's or Meta's, and then you pour traffic where the offer converts. Pre-landers and your own tracking links are fine.
Which traffic sources work best for iGaming campaigns?
Popunder for volume and bonus pages, push for re-engagement and event alerts, native and banner for brand and retargeting. Most affiliates start with popunder and add push.
How do iGaming affiliates make money?
Through revenue share, a fixed CPA per first-time depositor, or a hybrid. The buying price on Reacheffect is CPM or CPC; your margin is the difference to the program payout.
What makes a successful iGaming campaign?
Postback tracking from day one, GEO-specific landing pages, source-level optimization within 48 hours and creatives that pass the GEO's advertising rules.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who sets up whitelists and bids; several partner testimonials mention this service.
Start your iGaming campaign
Popunder, push and native traffic for casino and betting offers in every GEO.