Vertical · Online stores & marketplaces
Buy E-commerce Traffic — Ad Network for Online Stores
Run store, marketplace, shopping-app and product-affiliate offers on the sources you choose. Sale, sign-up and install goals, every GEO and device, self-serve or managed.
Self-serve or managed · Sale and install goals · Source-level targeting
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What e-commerce advertising is on an ad network
E-commerce advertising on a self-serve network covers online stores and marketplaces buying sales or app installs, and affiliates promoting product offers from programs such as marketplace affiliate schemes. Payouts are a share of the sale, a fixed amount per order or per install; the buyer pays CPM or CPC and manages the margin per source and GEO.
Shoppers respond to a deal they can see, so creatives are product images, prices and time-limited offers, and the campaign calendar follows sale events. Marketplaces and shopping apps have run on Reacheffect popunder, push and video traffic for launches and seasonal peaks; product affiliates use push and native for deal alerts and reviews. Offers pass moderation once against the advertiser policy, and you pick the sources one by one.
Best ad formats for e-commerce offers
Popunder
Full-page landing behind the current tab, CPM-priced. The launch and sale-event format: a deal page in front of a large audience at a known cost per thousand. Popunder traffic →
Push
CPC notifications for deal alerts, cart reminders and seasonal promotions, with day-parting and frequency caps. Push traffic →
In-page push
Push-style creative rendered on the page, reaching iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements for product reviews, comparison pages and affiliate deal round-ups, where the user reads before buying. Native traffic →
Banner
CPM display for consistent visibility during a sale period and for retargeting visitors who did not buy. Banner traffic →
In-stream video
In-stream video for brand-led stores, app launches and product demos; pair it with popunder or push for volume. In-stream video traffic →
E-commerce GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where e-commerce offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- Sale-event launches — popunder and video to a deal page in the days around a sale, optimized to orders via postback.
- Shopping-app installs — in-page push and interstitial creatives on mobile, tracked with install postbacks.
- Product-affiliate deals — push and native to review or comparison pages, optimized to tracked sales.
- Retargeting — banner and push to visitors who added to cart but did not check out.
Who it's for — and its limits
- Fits: Stores and marketplaces running launches, sale events and app installs with postback tracking.
- Fits: Product affiliates with deal, review or comparison pages.
- Less suited: Catalogue-wide branding without a deal or install goal: search and social usually fit better.
- Less suited: High-ticket items on cold popunder without a review or demo step.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: popunder visitors have lower purchase intent than search shoppers, so it suits deals and launches better than catalogue browsing; and sale attribution windows are short, so post back the order quickly for the optimizer to use it.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Prices and offer conditions shown in a creative must match the landing page.
Related resources
- In-stream video ads
- Popunder traffic
- E-commerce advertising strategies
- E-commerce conversion rate optimization
- Shopee affiliate program guide
E-commerce traffic FAQ
Which e-commerce offers run well on popunder?
Deal pages, sale-event launches and marketplace promotions where the user sees a price and a time limit. Catalogue browsing and high-ticket items usually need push, native or video with a review or demo first.
How do I track sales?
Through a postback from your tracker, the store platform or the affiliate program. Once orders are posted back, the platform optimizes sources and bids toward them instead of clicks.
Can I run shopping-app installs?
Yes. In-page push, interstitial and video creatives on mobile, tracked with install and first-order postbacks, in every GEO the network serves.
What does e-commerce traffic cost?
Popunder, banner and video are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds source whitelists and plans around your sale calendar; self-serve accounts have the same tools in the dashboard.
Start your e-commerce campaign
Popunder, push, native, banner and video traffic for stores, marketplaces and product offers in every GEO.