Vertical · Game installs & web games
Buy Gaming Traffic — Ad Network for Game Installs & Web Games
Run mobile game install, browser game and gaming platform campaigns on the sources you choose. Install and in-app event goals, every GEO and device, self-serve or managed.
Self-serve or managed · Install and in-app goals · Source-level targeting
Trusted by advertisers & partners worldwide
What gaming advertising is on an ad network
Gaming advertising covers mobile game installs paid per install or per in-app event, browser and HTML5 games paid per registration or per play session, and gaming platforms, marketplaces and add-ons paid per sign-up or sale. It is a mobile-first vertical: most volume is Android in tier-2 and tier-3 GEOs, with iOS and desktop for higher-value titles.
Players are selective and impatient, so the creative has to show the game in one glance and the landing page has to be the store listing or the game itself. On Reacheffect, popunder and interstitial carry the install volume, push and in-page push handle reactivation and event promotions, and native reaches players on gaming content. Offers pass moderation once against the advertiser policy and you pick the sources one by one, including gaming publishers.
Best ad formats for gaming offers
Popunder
Full-page landing behind the current tab, CPM-priced. The install-volume format for browser games and store listings, tested wide and narrowed by source. Popunder traffic →
Push
CPC notifications for reactivation, in-game events and season launches, with day-parting and frequency caps. Push traffic →
In-page push
Push-style creative rendered on the page, reaching iOS users and browsers without a subscription list. In-page push traffic →
Native
Content-style placements on gaming and tech publishers for titles that need a screenshot and a sentence before the install. Native traffic →
Banner
CPM display for consistent visibility around a launch and for retargeting players who installed but did not register. Banner traffic →
Interstitial
Full-screen mobile placement between page views, one gameplay image, one install button. Interstitial traffic →
Gaming GEOs and pricing
Volumes below are network-wide popunder totals for the largest GEOs; they show where the inventory is, not where gaming offers convert best. Per-format, per-device figures and all 195 GEOs are on the traffic-volume page.
| Country | Popunder daily impressions | Avg. CPM |
|---|---|---|
 ChinaCN | 131.5M | $0.80 |
 IndiaIN | 89.3M | $1.10 |
 United StatesUS | 31.9M | $2.41 |
 IndonesiaID | 21.0M | $0.69 |
 BrazilBR | 18.3M | $0.84 |
 PakistanPK | 13.8M | $0.47 |
 RussiaRU | 13.6M | $2.16 |
 MexicoMX | 11.2M | $0.91 |
Use cases
- Mobile game installs — popunder and interstitial to the store listing, optimized to installs and first-open via postback.
- Browser and HTML5 games — popunder to the game itself, optimized to registrations or play sessions.
- Reactivation and events — push and in-page push to lapsed players around updates and seasons.
- Platform sign-ups — native and banner for gaming marketplaces and add-ons, optimized to sign-ups or sales.
Who it's for — and its limits
- Fits: Mobile game publishers and affiliates paid per install or in-app event with postback tracking.
- Fits: Browser and HTML5 games that can take popunder traffic straight into play.
- Less suited: Desktop-only titles that need large volume: mobile dominates this network.
- Less suited: Install campaigns judged on install cost alone without a retention event.
Traffic quality and moderation
Publishers are approved manually before entering rotation; the anti-fraud layer filters non-human and repeat traffic before it is billed; the moderation team works around the clock. Two limits worth knowing: install cost from popunder is low but retention varies by source, so post back a day-1 or day-7 event and optimize toward it; and desktop-only titles have far less volume than mobile ones on this network.
Reacheffect pre-moderates creatives and landing pages against the advertiser policy and publisher rules, and may pause campaigns that break them. Gameplay shown in a creative must match the game.
Related resources
- Interstitial ads
- Popunder traffic
- How to calculate cost per install
- VOD and streaming traffic
- Postback setup
Gaming traffic FAQ
Which formats drive game installs?
Popunder and interstitial for volume to the store listing or the game itself; in-page push and push for reactivation and event promotions; native for titles that need a screenshot and a sentence first.
How do I optimize beyond the install?
Post back a day-1 or day-7 retention event, a registration or a first purchase. The platform then optimizes sources and bids toward that event instead of raw installs.
Is there desktop gaming volume?
Yes, but far less than mobile. Most gaming volume on the network is Android in tier-2 and tier-3 GEOs; check the per-device figures on the traffic-volume page before planning a desktop-only campaign.
What does gaming traffic cost?
Popunder, banner and interstitial are priced per thousand impressions; push, in-page push and native per click. Average bids per GEO are in the table above; the minimum per GEO and device appears in the platform when you create a campaign.
Do you offer managed campaigns?
Yes. Managed accounts get a campaign manager who builds gaming-oriented source whitelists and sets bids per GEO and device; self-serve accounts have the same tools.
Start your gaming campaign
Popunder, interstitial, push and native traffic for game installs and web games in every GEO.